While a few artists have found accidental overnight fame with their music becoming successful through TikTok – global artist Drake has decided he wants a piece of the action with new single ‘Toosie Slide’.
TikTok has been dominating households lately with teens filming themselves doing everything from hand challenges to dance routines – and it’s the music to these challenges that artists are pricking up their ears to, why? because TikTok users can send a song viral in as much as a few hours.
Unable to promote his new single via personal appearances, will Drake’s cunning master-plan work?
Kind of like the ‘Cha-Cha Slide’, the ‘Toosie Slide’ by Drake specifically tells users what moves to do and in what order – and TikTokers are all over it!
Within hours of Drake’s release a 20 minute video of TikTokers dancing to the tune was live, stacking up over 39K views to date, while Drake’s own official video of him strutting around his mansion like a UK Drill artist has garnered over 8m views to date.
The proof in the pudding remains to be seen – can Drake’s hit dominate TikTok translating that to single sales?