Limited Edition T-Shirt to benefit Amnesty International
Hard Rock is proud to announce the launch of their U2 Signature Series: Edition 30 T-shirt in support of human rights around the globe. Through a partnership between EDUN LIVE and Hard Rock, the limited edition T-shirts will be availble to purchase in stores and online from TODAY, with 15% of the retail price going to Amnesty International.
For over 20 years the world’s top artists and bands have joined forces with Hard Rock International, as part of the brand’s Signatures Series program, helping to raise millions for a variety of worthy endeavors globally.
Thomas Schultz-Jagow, Campaigns & Communications Director or Amnesty International is thrilled that U2, Hard Rock and EDUN have supported their cause. “We have a history of working with all three, and the combined power of us all coming together on this project will make a huge difference by raising awareness of our human rights work around the world.”
Speaking of the cause, Annie Balliro, Senior Director of Brand Philanthropy at Hard Rock International says; “We are proud to support Amnesty International and aid in the fight for human rights worldwide through the Signature Series programme.”
The U2 T-shirt is printed on a navy blue EDUN LIVE T-shirt made from 100% African cotton and will be availble to purchase online as well as the Hard Rock Cafes, Hotels and Casinos worldwide.
The Edge from U2 states; “I hope this T-shirt generates loads of cash for Amnesty International and their tireless work towards the release of prisoners of conscience all around the world…Plus there’s a guitar on it – so it’s a win-win as far as I’m concerned.”