Saturday 16th July, Decca Records will release across all digital platforms, the single ‘Yes I Can’ performed by The Superhuman Band.
The single which can be heard in a 3 minute advert airing across Channel 4‘s portfolio of channels – E4, More 4, 4 Seven, 4 Music and Film4 – premiers on UK Tv tonight from 9pm.
The trail will be Channel 4‘s most accessible ever, being made available in cinemas as well as social media platforms Facebook, Twitter and YouTube with signed and audio described versions.
The Superhuman Band, main focus of the advert, were assembled through extensive online research, bringing together a 16 strong multi-national band of talented musicians. The 2016 single ‘Yes I Can’ recorded at Abbey Road studios, was originally recorded by Sammy Davis Jr in 1964, an uplifting song which encapsulates the superhuman spirit.
Of the 100 plus people featured prominently in the advert, 17 are musicians (including lead vocalist Tony Dee who has spina bifida) 39 are Paralympians and 53 non-athletes. The cast also features people from around the globe, Britain, Brazil, Australia, America, Haiti and Spain to name a few.
With such an international cast, ‘Yes I Can’ is the perfect anthem for this summer’s Rio Paralympics – spreading a message of positivity and optimism, echoed in Sammy Davis Jr’s lyrics “Got the feeling I can do anything…Yes, I can!”.
Decca will donate 100% of all profits whilst committing to a minimum donation of 40p from the sale of each permanent download to the BPA. The artist(s) will forgo any royalties due to them in connection with this charity single.
The Rio Paralympics Opening Ceremony takes place on 7th September 2016.