Ólafur Arnalds Releases New Single: Ekki Hugsa

BAFTA-winning artist, composer, musician and producer Ólafur Arnalds released the new music video for his latest single ‘ekki hugsa’ on Friday 8th February.

Filmed in his native Iceland, the title of the new release translates as ‘don’t think’, and features uplifting synthesized melodies combined with acoustic cello hooks, resulting in Ólafur’s distinctive, multi-layered sound.

“The video is about not overthinking and getting lost in a moment. When you turn off the noise in your brain so much creativity can be discovered inside of yourself.” –Ólafur Arnalds

Ekki Hugsa by Ólafur Arnalds

The video, produced and directed by Arni & Kinski, features a highly-choreographed routine created by Asrun Magnusdottir and Alexander Roberts, showcasing both contemporary and traditional steps.

‘ekki hugsa’ features Ólafur’s ground-breaking new software, Stratus, which transforms the piano into a unique and entirely modern instrument. The Stratus Pianos are two self-playing, semi-generative player pianos and the centrepiece of Ólafur’s latest works. The custom-built software controlling the pianos is the result of two years of work by Ólafur and audio developer Halldór Eldjárn.

The algorithms generated from Stratus were also used to create re:member’s innovative album cover as well as the single artwork for ‘ekki hugsa’. Developed by FELD studio for digital crafts in Berlin, the generative tool created hundreds of variations based on the notes played by the Stratus pianos. Via a cyanotype process, digital images are printed on film using Ólafur’s musical notes.

Following sold-out concerts at London’s Royal Albert Hall in May and Sydney Opera House in November 2018, Ólafur will continue his worldwide tour in 2019, bringing his ground-breaking live sets to select cities around the UK, visiting Cardiff, Leeds, Leicester and Glasgow.

Ólafur is currently taking his album re:member on a live tour of impressive scale. In 2018, Ólafur and his team performed over 70 shows around the world, bringing the total up to 110 in 2019, with many more dates to be announced.

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