News in this week that World-dominating Korean Boy-band BTS, are set to take the UK No. 1 album spot with Map Of The Soul: 7.
Selling over 34K records this week, BTS‘ second album has already eclipsed their 2019 debut Map Of The Soul: Persona, which sold over 26K copies.
Being the first K-pop band to top the US album charts, the popularity of BTS continues as they collaborate with the likes of Halsey, Nicki Minaj, John Mayer, Zara Larsson, Charli XCX and Ed Sheeran – who penned the band’s ‘Make It Right’.
It seems BTS‘ keenness to work with western artists, tapping into their loyal fan-base, might be the key to gaining the strength and popularity they have.
Since Spotify launched their K-Pop playlist in 2014, the playlists now boasts over 2.4 million followers! BTS being Spotify‘s most streamed K-Pop band who reported 3 billion streams last year alone!
Other top streaming Korean acts include Red Velvet, Exo and Twice who are also making quite an impact on the charts. But it was Blackpink, who were the first Korean girl-group to enter the UK charts with their 2018 hit ‘Kiss and Make Up’ featuring non other than Dua Lipa!
So, while we might struggle to understand the subtly-inaudible verses but belt out catchy chorus lines, it seems the K-pop style of slick and uniformed routines, loud eye-catching videos and pretty boy/girl singers have caught the attention of people across the globe. Earning band members millions and a trove of fans chanting for more – looks like K-Pop won’t be fading away any time soon #micdrop.